HERUE | ABOUT

CREATIVE

Herue is brand influence.
We design for more than that.

Hye Lee Kim

Founder / Creative Director

- MA in Visual Design, Hongik University
- Celeb Chain, Design Adviser (Director of Ha Jung-woo NFT Project)
- Recognized by University Design Department
- Invited instructors for various design classes (start-up frontier, small business start-up academy, etc.)

We have completed over 500 design projects in the past 5 years.

Jungwoo Ha x super normal project cco, CJ Workon employee UX catalog, Book Cafe of Desire, Cheongdam Infinibar, SBS Running Man Ecomer Small, LG IDC Web Design, Seoul National University's Department of Aviation Renewal, Super Car Lounge App, Samsung Hospital Epilepsy Support Center, Muscle Mania Competition NGF, etc

HISTORY.

2024

Selected for the 2024 AI Development Project under the Stepping Stone Program
Graduated top of the 13th batch at the Seoul Youth Entrepreneurship Academy ㅣProduced branding virtual space design
Korea Hydro & Nuclear Power ‘Ansimlight’ Project ㅣUXUI design and Development
Super Junior Eunhyuk & Donghae Company ‘ODE’ ㅣBranding design
Super Junior EUNHYUK ‘ON THE MOON’ ㅣBranding design
Eduwill ㅣReorganized branding guidelines, consulting, overall design execution
Woori Bank ㅣReestablishing branding guidelines, consulting
Angel Plus Proxy Driver Service (Kakao Proxy Driver Subscription Service) ㅣNaming
Overseas expansion of the Korean nuclear business ㅣBranding consulting
Jongro Pacific Tower, Seoul (1st basement floor) ㅣRebranding consulting

2022

CJ WORK ㅣCreating a design guide for the CJ employee office guide
LG CNS Datacente ㅣUXUI Design
Establishing a virtual reality (VR) brand with Jungwoo Ha actors ㅣLogo, branding, illustration design, Gypsy illustrator super normal team collaboration, UXUI design ㅣLogo, branding, illustration design
Gypsy illustrator super normal team collaboration, UXUI design
Davichi Glasses Sub-Glasses Brand Series ‘Seeries’ ㅣBranding design

2021

Minister of Employment and Labor Award, selected as an Outstanding Startup by Gangnam-gu Office
KOSID Space Design 3rd WinnerCertification for Women Businesses
Shinhansystek(Medical device) ㅣReestablishing branding guidelines, consulting

PARTNERS.

#LEGAL ADVISORY
Representative Lawyers, AK Law Firm LAW FIRM AK
- Previous Positions
  - Presiding Judge, Deputy Chief Prosecutor, Senior Prosecutor, Judge, Prosecutor, etc.
  - The legal team includes former prosecutors, police officers, judges, and expert legal advisors.
#MARKETING
Professor Chaeho Lee
Associate Professor, Department of Business Administration, Dongguk University
- Previous Positions
  - Adjunct Professor, Department of Artificial Intelligence, Dongguk University
  - Assistant Professor, UNIST (Ulsan National Institute of Science and Technology)
  - Recipient of the Best Faculty Award (Research Division), Dongguk University
  - Recognized in the Top 4% for Social Impact of Research Papers, UNIST
  - Altmetric Award Recipient
- Education
  - Ph.D. in Business Administration (Marketing), University of Southern California (USC)
  - B.S. in Business Administration, Korea University
#PATENT LAW
Patent Attorney Junhyun Lee
CEO, Bluepin Patent & Law Office
- Previous Positions
  - Evaluation Committee Member, Public Procurement Service
  - Advisory Committee Member, Technology Special Listing
  - Served as Evaluation Committee Member for Korea Internet & Security Agency (KISA)
  - Evaluation Committee Member, Korea Institute of Startup & Entrepreneurship Development (KISED)
  - Evaluation Committee Member, Gyeonggi Technopark
  - Served as Evaluation Committee Member for Early-Stage Startup Package
  - Patent attorney for companies such as Samsung, Hyundai, and Samsung Medison

OUR
CAPABILITIES.

Herue is a leading creative agency in Korea, overseeing every step of the design process.

BRANDING(BX&BI)
- Brand Identity
- Corporate Identity
- Brand Applications
- Sales Peripherals
- Digital and Printed Material
- Brand Guideline
WEB/APP(UX&UI)
- Desktop & Mobile Design
- User Interface Design
- User Experience Design
GRAPHIC
- Key Visual Graphic Design
- Graphic Motif Development
- Typography Design
- Motion Design
EDITORIAL
- Books & Magazine Design
- Poster Design
- Brochures & Leaflet
- Print Design
VERBAL IDENTITY
- Naming
- Slogan
- Messaging
- Brand Story
- Brand Tones
PACKAGING
- Packaging Graphic Design
- Gifting Experience
- Photography
ILLUSTRATION
- Infographics
- Decorative Illustration
- Icon Design
- Pattern Design
- NFT
Interior
- Interior Concept
- Perspective Drawing
- Interior Concept Planning
- Create and perspective diagrams
SIGNAGE
- Signage System
- Space Identity
Video
- Motion
- Introductory videos
- Corporate Video
- 3D Video
- 2D Video
- Graphic video

DESIGN AREAS.

We ensure quality through 1:1 personalized service,
delivered by expert project managers who understand our clients' needs

CLIENT Business Direction Project Goals Requirements
PM Translates into Design Language into Design Language
DESIGNER Visualizes the Design Concept

Production Director

2020 CONVERSE Creative Workshop Lead Host & Planner / TF Director for Ha Jung-woo x Supernormal NFT Project / General Creative Director at PC&Food (2022–2023)

Samsung / KB Kookmin Card / Samyang / SM Entertainment / Hera / Olive Young / Ministry of Health and Welfare (MOHW)
Brand Director

Parsons School of Design
BA in Communication Design / Yonsei University MFA in Communication Design

Team Leader, Brand Design Lab at Onnuri Food New brand & brand identity development / Rebranding / Package, editorial, & content design
Design Lead

Ewha Womans University MA
in Brand Design /
Konkuk University
BA in Visual Advertising Design

Participated in Interbrand Total Impact brand design projects / Developed brand graphics & motifs for JobKorea, OCI, & POZES
Operation Director/A.E

Dongguk University
BA in Marketing Management
Graduated with Honors

Bidding for the South Korean Government/Ministry of Culture, Sports and Tourism’s 80th Liberation Day campaign / Annual brand partnerships with Eduwill & Yanadoo

CERTIFICATE.

Herue is a company recognized for its trendy and sophisticated branding capabilities.

Women's Enterprise Certification
Industrial Design Registration
Startup Company Certification
Startup School Graduation
Certificate of Software Business Operator
SME Accident Insurance Certificate
Certificate of Research Institute Affiliation
ESG Self-Assessment Certification
Certificate of Venture Business
Certificate of Small and Medium Enterprise

CREATIVE

Herue is brand influence.
We design for more than that.

HISTORY.

2024

2022

2021

PARTNERS.

OUR
CAPABILITIES.

BRANDING(BX&BI)

WEB/APP(UX&UI)

GRAPHIC

EDITORIAL

VERBAL IDENTITY

PACKAGING

ILLUSTRATION

Interior

SIGNAGE

Video

DESIGN AREAS.

CERTIFICATE.

OUR
CLIENTS.

HERUE LAB. Office

CREATIVE

Herue is brand influence. We design for more than that.

HISTORY.

2024

2022

2021

PARTNERS.

OUR CAPABILITIES.

BRANDING(BX&BI)

WEB/APP(UX&UI)

GRAPHIC

EDITORIAL

VERBAL IDENTITY

PACKAGING

ILLUSTRATION

Interior

SIGNAGE

Video

DESIGN AREAS.

CERTIFICATE.

OUR CLIENTS.

HERUE LAB. Office

Herue is brand influence.
We design for more than that.

OUR
CAPABILITIES.

OUR
CLIENTS.